- Supersize It!
Okay, okay… the real marketing term here is upsell it, but the word association takes me to McDonald's. You’ve been there… you pull up to the window, place your order and they always say… “Would you like to supersize that?”
What bugs me is that I instinctively say, “Yes!” After all, for a few pence more I’m getting nearly twice the amount of fries and beverage. We won’t discuss the fact that a person with normal size kidneys couldn’t possibly drink the supersized drink before it goes flat… and my waistline has enough trouble without a pound of fries.
When your customers have their wallets out and are reaching for their money, they are ripe for shelling out just a few more bucks to sweeten the deal. In fact, about 50 percent will say yes without a second thought. It’s the perfect time to offer an upgrade or an extra warranty.
2. After The Sale Offers.
Have you noticed that novel sequels seem to go like hotcakes? Once the author has caught the audience's attention with the first book, they can’t wait to get their hands on the follow-up.
The same idea carries over with your customers. A customer who is happy with the product and service you provided the first time, is much more open to a second experience.
3. Reward Referrals
Customer surveys that ask 3 basic questions: What did you like best about the product? How can we improve the value of the product?, and Who do you know that would benefit from the product?
In a nutshell, you are letting the customer know that his needs and opinions are important to you and that you want to help someone else fulfill their needs too. You’ll gain valuable insight into customer satisfaction, provide material for valuable testimonials, and get tips on potential customers.
Upselling, backend selling, and referral selling work together to increase the number of sales you net, without increasing advertising budgets. Try it… you’ll be surprised at how easy it is to increase your marketing effectiveness within your current customer audience.