Beat The Forgetting Curve

Mario Lucas
3 min readOct 2, 2023

A few months back, I was engrossed in reading a gripping novel. Two weeks later, I was stunned at how much of the plot I had forgotten. Ever experienced something similar? Welcome to the intricacies of the ‘forgetting curve’. But instead of letting this curve get the better of us, let’s explore its nuances and learn how to give our memories a much-needed boost.

Delving into the Forgetting Curve

I remember during my university days, cramming the night before an exam, convinced I had a solid grip on the content. Yet, fast forward to the next morning, and panic would set in as I struggled to recall complex theories. This unsettling tendency to forget isn’t just about last-minute studies; it’s what German psychologist Hermann Ebbinghaus discovered in the 1880s and named the ‘forgetting curve’. Simply put, it represents the rate at which we forget information over time if there’s no attempt to review or reinforce it.

Memory Retention: The Influencing Elements

Drawing from my own experiences and Ebbinghaus’ findings, several factors play pivotal roles in how well (or poorly) we remember:

  1. Strength and Relevance: On my first trip overseas, the excitement of the new surroundings made every little detail stand out. A decade later, I can vividly recall those moments. Why? Because of their personal relevance and the emotions tied to them.
  2. Time: After attending a two-day workshop, I felt quite enlightened. Yet, only a week later, while discussing the takeaways with a colleague, I found myself grasping at straws. The rapid decline in memory soon after learning is a testament to the forgetting curve’s steep initial drop.
  3. Presentation: My high school teacher had a knack for turning the most mundane topics into riveting narratives. This approach not only made classes enjoyable but also ensured the lessons stuck with us.
  4. Emotional and Physiological States: Before a significant presentation at work, sleepless nights and stress became my constant companions. Despite thorough preparation, my exhausted state negatively impacted recall during the presentation. Emotions and physical well-being, as Ebbinghaus pointed out, play crucial roles in memory retention.

Tackling the Curve Head-On: Proven Strategies

Understanding the forgetting curve is only half the battle. It’s the countermeasures that make all the difference. Drawing from both research and personal experiences, here’s how we can enhance retention:

  1. Regular Reinforcement: After that aforementioned workshop, I began to make concise notes and reviewed them periodically. This effort drastically improved my recall during subsequent discussions.
  2. Clarity is Key: A friend always had an easier time recalling complex data when it was presented visually. Infographics, flowcharts, or even simple sketches can make information more digestible.
  3. Personal Relevance: My attempts at learning a new language were more successful when I related the words to personal anecdotes or events in my life. Making content personally relevant can create stronger memory anchors.
  4. Interactivity and Engagement: Back in university, group study sessions, where we debated and quizzed each other, often resulted in better retention than solo study marathons.
  5. Accessibility of Training: The world is moving fast, and so are we. Having access to learning materials on the go, through mobile apps or bite-sized modules, helps in frequent reviews, reinforcing our memories. See 6 on how we do this.
  6. I work in sales and I developed a tool called SalesMindR to help my team beat the Forgetting Curve. It allows regular training and role play with AI trained on our data and offers to continuously keep our team engaged and fresh.

In essence, while the forgetting curve might seem like a formidable opponent, with the right strategies and a touch of personal experience, we can certainly improve our learning journey. Whether it’s for professional growth or personal development, understanding and navigating this curve is the key to long-lasting knowledge.

If you think SalesMindR would benefit you, reach out at salesmindr.co for a free trial.

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Mario Lucas

I help businesses sell more products and time by sharing a clear and easy to implement 7 step process.