Mario LucasThe Essential Shift: Why B2B Marketing Should Focus More on Brand Building than Lead GenerationB2B companies often fall into the trap of prioritizing short-term lead generation over long-term brand building. However, as the landscape…3 min read·Mar 27, 2024----
Mario LucasBeat The Forgetting CurveA few months back, I was engrossed in reading a gripping novel. Two weeks later, I was stunned at how much of the plot I had forgotten…3 min read·Oct 2, 2023----
Mario Lucas5 Reasons Why You Should Consider a Career in SalWhen you’re a kid and someone asked you what you want to be when you grow up — what did you say?3 min read·Jun 23, 2021----
Mario LucasPlay by play, the playbook for businessOkay, it’s the last minute in a big football game. You’re 2 points behind and the coach calls a timeout. Disclaimer, I’m in the UK so my…2 min read·Feb 15, 2021----
Mario LucasHandling public speaking questionsHow you handle questions from an audience can often be the deciding factor as to how your presentation is received. If you’re pitching for…3 min read·Jan 14, 2021----
Mario LucasPresentation without PowerPointMost of the presentations made nowadays are made with the help of PowerPoint. There are also class teachers and lecturers who use…3 min read·Jan 14, 2021----
Mario LucasGoalsThere was a time when five-year plans were all the rage. But that was when workers can still count on signing up with a company for life…2 min read·Jan 14, 2021----
Mario Lucas5 easy steps to create a knockout sales presentationThey say sales is all about communication. And I do agree. Sales is all about a lot of things.5 min read·Jan 12, 2021----
