Mario LucasThe Essential Shift: Why B2B Marketing Should Focus More on Brand Building than Lead GenerationB2B companies often fall into the trap of prioritizing short-term lead generation over long-term brand building. However, as the landscape…Mar 27Mar 27
Mario LucasBeat The Forgetting CurveA few months back, I was engrossed in reading a gripping novel. Two weeks later, I was stunned at how much of the plot I had forgotten…Oct 2, 2023Oct 2, 2023
Mario Lucas5 Reasons Why You Should Consider a Career in SalWhen you’re a kid and someone asked you what you want to be when you grow up — what did you say?Jun 23, 2021Jun 23, 2021
Mario LucasPlay by play, the playbook for businessOkay, it’s the last minute in a big football game. You’re 2 points behind and the coach calls a timeout. Disclaimer, I’m in the UK so my…Feb 15, 2021Feb 15, 2021
Mario LucasHandling public speaking questionsHow you handle questions from an audience can often be the deciding factor as to how your presentation is received. If you’re pitching for…Jan 14, 2021Jan 14, 2021
Mario LucasPresentation without PowerPointMost of the presentations made nowadays are made with the help of PowerPoint. There are also class teachers and lecturers who use…Jan 14, 2021Jan 14, 2021
Mario LucasGoalsThere was a time when five-year plans were all the rage. But that was when workers can still count on signing up with a company for life…Jan 14, 2021Jan 14, 2021
Mario Lucas5 easy steps to create a knockout sales presentationThey say sales is all about communication. And I do agree. Sales is all about a lot of things.Jan 12, 2021Jan 12, 2021
